Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “a
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in t
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design think
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consult
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level