What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Cover

Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport;

The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local env

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of

Valuable guidance on strategically evaluating, managing and driving the performance of sport organisations. Includes case studies and strategic plan examples.