Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of
Six chapters and thirty-nine cases cover the essentials of strategic management. Over 50% of the cases in this Second Edition are new, representing different in
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples