Related Books
Language: en
Pages: 613
Pages: 613
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Language: de
Pages: 261
Pages: 261
Type: BOOK - Published: 2017-09-15 - Publisher: Springer
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Un
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2014-02-25 - Publisher: Routledge
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An
Language: en
Pages: 320
Pages: 320
Type: BOOK - Published: 2013-07-19 - Publisher: McGraw Hill Professional
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamp
