Media Planning & Buying N the 21st Century

Media Planning & Buying N the 21st Century
Author :
Publisher : Createspace Independent Publishing Platform
Total Pages : 684
Release :
ISBN-10 : 1537438263
ISBN-13 : 9781537438269
Rating : 4/5 (269 Downloads)

Book Synopsis Media Planning & Buying N the 21st Century by : Ronald D. Geskey, Sr.

Download or read book Media Planning & Buying N the 21st Century written by Ronald D. Geskey, Sr. and published by Createspace Independent Publishing Platform. This book was released on 2016-11-19 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.


Media Planning & Buying N the 21st Century Related Books

Media Planning & Buying N the 21st Century
Language: en
Pages: 684
Authors: Ronald D. Geskey, Sr.
Categories: Advertising media planning
Type: BOOK - Published: 2016-11-19 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes
Strategic Media Planning and Buying
Language: en
Pages: 441
Authors: Basant Rathore
Categories: Business & Economics
Type: BOOK - Published: 2024-05-31 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media str
The Media Handbook
Language: en
Pages: 236
Authors: Helen Katz
Categories: Business & Economics
Type: BOOK - Published: 2019-05-03 - Publisher: Routledge

DOWNLOAD EBOOK

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical
Advertising Media Planning
Language: en
Pages: 0
Authors: Larry D. Kelley
Categories: Advertising media planning
Type: BOOK - Published: 2012 - Publisher: Routledge

DOWNLOAD EBOOK

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i
Media Planning and Buying
Language: en
Pages: 0
Authors: Menon
Categories: Advertising media planning
Type: BOOK - Published: 2009-11-16 - Publisher: Tata McGraw-Hill Education

DOWNLOAD EBOOK

Given the sheer cultural diversity of Indian population, changing customer choices influenced by evolving media technology, fragmented markets, rising media cos