In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical e

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehens

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital busines

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation