The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike ty

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry,

Progression in sustainable sports practices is an up-and-coming area of research that also has an overarching impact on other professional fields. Analyzing the

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the