This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management.

"Strategy Bites Back invites you to encounter an unlikely set of voices and something sharp to say about strategy - from Mozart to Coco Chanel's "little black d

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. Fro

Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its lea