For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaig
Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views
Data-driven decision making is crucial for ensuring the long-term sustainability of businesses and economic growth. While rapid technological advancements have
Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the ga
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve