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The Applicability of Television as an Advertising Medium for the Large Local Advertiser
Language: en
Pages: 134
Authors: Richard Karl Ahrendt
Categories: Advertising
Type: BOOK - Published: 1953 - Publisher:

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Television as an Advertising Medium
Language: en
Pages: 52
Authors: United States. Office of Domestic Commerce
Categories: Television advertising
Type: BOOK - Published: 1949 - Publisher:

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The Use of Television as a Local Advertising Medium
Language: en
Pages: 486
Authors: Jean C. Halterman
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The Medium for the Message
Language: en
Pages: 24
Authors:
Categories: Television advertising
Type: BOOK - Published: 1984 - Publisher:

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This survey is a summary of advertisers' and sellers' views on television as an advertising medium today and in the future. Questionnaires were mailed to buyers
An Analysis of the Potentialities of Television as an Advertising Medium
Language: en
Pages: 258
Authors: Joseph Wayne Lindquist
Categories:
Type: BOOK - Published: 1949 - Publisher:

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