A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competit

Remember the thrill of tearing open a gift on Christmas morning, discovering a brand-new Transformer in a shiny new box? While the toys were amazing in their ow

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.