The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end

A notable contribution to our understanding of ourselves. This book explores the realm of human behavior in social situations and the way that we appear to othe

Television, Audiences and Everyday Life draws on an extensive body of audience research to get behind this seemingly simple activity. Written in a clear and acc

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, o

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end