The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop a

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The