Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommenda
Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommenda
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating a
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