People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your co

Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret

Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not pr

The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, cons

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work