One of the main challenges faced by all entrepreneurs, is the need to growth. Growth is part of all organizations, it implies continuous growth of sales, purcha

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leadi

Economies are changing – independent from their status, i.e. industrialized, threshold or developing. Technological advancement, e.g. in information or teleco

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth indu