The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehen

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensi

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and gra

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra