The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method

The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans to launch new offerings and manage existing offerings. This

This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including acti

The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, ste

The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this