In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos

Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread