In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociologi

The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annu

Recipient of a 2021 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA) The book that made "McDonaldization" part of the lexicon of

George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service.

Now in its Eighth Edition, George Ritzer's McDonaldization of Society continues to stand as one of the pillars of modern day sociological thought. By linking th