The retail industry was in the midst of unparalleled disruption. Then came COVID-19. In an updated and expanded edition of The Shopping Revolution, Wharton prof

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus R

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witne

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn

Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a