This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the c

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of

The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating quest

"What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When

Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Associatio