"Employing humor and otherwise charming prose . . . Patrick weaves a compelling story of persuasive elements that define and drive propaganda. In addition, he u

"This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic intro

This fascinating new book plots five millennia of the most powerful of all tools of persuasion.

This is a new release of the original 1928 edition.