Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles

Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ev

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer

____________________ This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of ever

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.