The Transmedia Way

The Transmedia Way
Author :
Publisher :
Total Pages : 310
Release :
ISBN-10 : 1387386530
ISBN-13 : 9781387386536
Rating : 4/5 (536 Downloads)

Book Synopsis The Transmedia Way by : Max Giovagnoli

Download or read book The Transmedia Way written by Max Giovagnoli and published by . This book was released on 2017 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Welcome in transmediasphere, where stories float all around us and inside us. Stories and brands, trends, conflicts, experiences, ways of being. A new ecosystem, rich of technology and complex, deep and charming. A transmediaverse where audiences and creators share multi platform story worlds, stack up pieces from all the messages and products, the works and the experiences mixed in the global flux, with their invisible scripts. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark Knight, Westworld and Hunger Games, Avatar and Assassin’s Creed, LOST and Prometheus, Sin City, Mad Man and Halo, Dexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel. What have in common these gigantic narratives? Making transmedia means creating complex imaginative universes for stories distributed on different media platforms, spreading multilayered plots and managing complex characters for entertainment, information and communications, for brand and public institutions, for cultural heritage and the Arts, for education and for goods. Look around you: screens, devices, texts, brands... Transmedia is everywhere, even if we don’t perceive it, most of the time. And the author, the producer and... the designer? This book is an essay and a professional guide at the same time. It consists of all those masterworks and experiences, and is a “captain’s log” with 100 examples of the most relevant and original transmedia projects, techniques and universes invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Start reading and switch the drive unit on. Seal the shipboots and be ready for taking off and vanishi"--Site web de l'éditeur.


The Transmedia Way Related Books

The Transmedia Way
Language: en
Pages: 310
Authors: Max Giovagnoli
Categories: Multimedia communications
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

"Welcome in transmediasphere, where stories float all around us and inside us. Stories and brands, trends, conflicts, experiences, ways of being. A new ecosyste
The Transmedia Way: A Storytellers, Communicators and Designers' Guide to the Galaxy
Language: en
Pages: 310
Authors: Max Giovagnoli
Categories: Performing Arts
Type: BOOK - Published: 2017-12-06 - Publisher: Lulu.com

DOWNLOAD EBOOK

This book is an essay and a professional guide at the same time. It consists of all the most important masterworks and experiences, and is a "captain's log" wit
The Routledge Companion to Transmedia Studies
Language: en
Pages: 666
Authors: Matthew Freeman
Categories: Business & Economics
Type: BOOK - Published: 2018-10-09 - Publisher: Routledge

DOWNLOAD EBOOK

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a s
The Sustainability Communication Reader
Language: en
Pages: 592
Authors: Franzisca Weder
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-03-12 - Publisher: Springer Nature

DOWNLOAD EBOOK

The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable De
Organizational Communication Theory and Research
Language: en
Pages: 654
Authors: Vernon D. Miller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2024-07-01 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

The Handbook of Organizational Communication Theory and Research offers concise, but thorough reviews of important research on traditional and emerging areas in