How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

In this book, you'll find 54 hands-on descriptions that help you do the key methods used in service design. These methods include instructions, guidelines, and

This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred a

We are immersed in services every day. We use the internet, we watch television, we travel on public transport, we shop, we drink coffee and eat at restaurants,

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu