The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the fi

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the fi

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. This is the largest tourism management and ma

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business man