This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contri

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's con

This essay summarizes our work on brands and competition. Brands and brand management have become a central feature of the modern economy and a staple of busine

The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundation