Since the dawn of children's television in the 1950s, toy companies have been keen to capitalise on the success of these programmes. Toy historian and collector

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful

In early America, most children had only a few toys and parents received advice from family and friends on the best ways to make and use toys. By the early 1900

Tracing developments in toy making and marketing across the evolving landscape of the 20th century, this encyclopedia is a comprehensive reference guide to Amer