At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply;

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in

The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in co

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to da

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the realit