The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co

Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups

Looking at the question of how firms can compete in a global environment, the authors examine the issues considered central to the study of strategic management