As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campai
Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they e
Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Account-Based Marketing ABM? Meeting the challenge: are missed A