This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively im
Winning at Active Management conducts an in-depth examination of crucial issues facing the investment management industry, and will be a valuable resource for a
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al
Active Equity Portfolio Management provides an overview of the philosophies, methodologies, and strategies involved in attempting to beat the market. The book c
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The