Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communica
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte