Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It

This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. W