Advertising Campaign Design

Advertising Campaign Design
Author :
Publisher : Routledge
Total Pages : 257
Release :
ISBN-10 : 9781317477686
ISBN-13 : 1317477685
Rating : 4/5 (685 Downloads)
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Book Synopsis Advertising Campaign Design by : Robyn Blakeman

Download or read book Advertising Campaign Design written by Robyn Blakeman and published by Routledge. This book was released on 2011-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.


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