This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques