Applying the Theory of Planned Behavior to Retain Credit Counseling Clients

Download or read book Applying the Theory of Planned Behavior to Retain Credit Counseling Clients written by Jing Jian Xiao and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study applied the theory of planned behavior to examine factors associated with the intention and behavior of staying in debt management plans (DMP) using data collected from a sample of clients of a national credit counseling agency. The findings of this study suggest that the behavioral intention is positively associated with the attitude toward the behavior, perceived control, satisfaction with the service, and debt-reducing behavior; at the same time, behavioral intention is negatively associated with other financial behaviors. The behavior of staying in a DMP is positively associated with the behavioral intention and perceived control.