Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, i

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both acade

Contemporary society is complex; governed and administered by a range of contradictory policies, practices and techniques. Nowhere are these contradictions more

Cultural policy intersects with political, economic, and socio-cultural dynamics at all levels of society, placing high and often contradictory expectations on

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and dig