Brands
| Author | : Celia Lury |
| Publisher | : Theatre Arts Books |
| Total Pages | : 198 |
| Release | : 2004 |
| ISBN-10 | : 0415251826 |
| ISBN-13 | : 9780415251822 |
| Rating | : 4/5 (822 Downloads) |
Book Synopsis Brands by : Celia Lury
Download or read book Brands written by Celia Lury and published by Theatre Arts Books. This book was released on 2004 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This is a wide ranging survey of the cultural processes of branding.
