Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales an

Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, sci