The business environment is a commonly used term and highlights all the factors and forces that can possibly affect the business. The business environment in th

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowin

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the re

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the