After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth dete

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democrat

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contrib