Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources
Social enterprises often do business in a hostile business environment as they compete for market share with the private sector and address societal and governm
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to im
Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that s