In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their empl

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues

This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, M

Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on glob

Collaboration between ethnographers and subjects has long been a product of the close, intimate relationships that define ethnographic research. But increasingl