'Collaborative Strategy' is an innovative approach to evaluate, forge and manage partnerships & alliances. The book defines the principles that help to build a
Today everyone talks about collaboration. It's the buzzword of the 21st century. From collaboration in the boardroom, to the conference room, across industries,
The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficientl
As a top executive, you've almost certainly forged strategic alliances with other companies. Some of these deals have worked--but many others have likely failed