In the theory of microeconomics, in discussions related to consumer behavior, it is usually assumed that the household acts as a decision-making unit like an in
In the present paper, we adopt the collective approach to consumer behavior - which supposes that each household member is characterized by his/her own preferen
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit
Significant recent changes in the structure and composition of households make the study of the economic relationships within the household of particular intere