Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! Learn
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marke
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR s
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac
Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the ris