Cracking the Creativity Code

Download or read book Cracking the Creativity Code written by Arie Ruttenberg and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone