This study focuses on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the natu

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dom

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the

his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and pr